Sparkle Sandy Springs
Sparkle Sandy Springs is the City’s annual holiday celebration featuring an award-winning nighttime parade. The City Springs District transforms into a winter wonderland with larger-than-life inflatables, a food and gift market, and a tree and menorah lighting.
This year’s parade and celebration takes place on Sunday, December 6, 2026.
Event Schedule
- Event schedule coming soon!
Note: Event details and times are subject to change.
Parade and Tree Lighting
The Sparkle Parade features floats, marching bands, dancers, and more — all illuminated with twinkling holiday lights.
The parade concludes with a menorah and tree lighting ceremony.
Sparkle Wonderland
Listen to live carolers or take holiday photos with larger-than-life inflatables.
Food, Gifts, and Sparkle Village
Browse the Food and Gift Market for festive treats, local artwork, and holiday gifts.
The Food and Gift Market is located within Sparkle Village, a collection of miniature houses decorated with festive holiday designs.
Skate City Springs
Before the parade begins, enjoy ice skating accompanied by live holiday music.
Plan Your Visit
Whether you are arriving by car, bus, or rideshare, use these resources to plan your trip to Sparkle Sandy Springs.
- Arrive by Car: Parking and Shuttle Information
- Arrive by Rideshare
- Arrive by Bus: MARTA Information
- Sparkle Road Closures
- Sparkle Frequently Asked Questions
- Sparkle History and Awards
- Sparkle Parade Applications
- Hotels and Accommodations Through Visit Sandy Springs (opens in new tab)
- Sparkle Bingo Card (PDF, opens in new tab)
Sponsorships
Each year, thousands of families and visitors stroll through our festive village of glowing cottages, twinkling lights, and cheerful displays. It’s a magical experience that brings the entire community together. Elevate your brand while supporting your community. To explore sponsorship levels that fit your business goals, contact Info@sandyspringsfoundation.org or visit GiveButter.