Sparkle Wonderland

Step into the enchantment of Sparkle Wonderland, located on Mount Vernon Highway, near the start of the parade. 

✨ Holiday Inflatables - Discover larger-than-life holiday inflatables like Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and adorable Dreidel Polar Bears. Get ready to be awe-inspired: Some inflatables are over 18 feet tall!   

🎶 Wandering Carolers - Carolers stroll through Sparkle Wonderland, singing holiday favorites.

🎭 Holiday Characters - Meet characters from the town of Whoville! Enjoy photo opportunities with The Grinch and Cindy Lou Who. 

❄️ Falling Snow - Magical machines create a winter wonderland atmosphere with gentle falling snow. 

🍿 Sweet Treats - Enjoy popcorn, candy, hot cocoa, and more. It's the perfect way to stay cozy during the parade! 

👀 Parade Viewing - Looking for the perfect spot? Set up on the sidewalk near Sparkle Wonderland!

Watch the Parade 

The parade begins on Mount Vernon Hwy (at the intersection of Lake Forrest Drive). The parade walks along Mount Vernon Hwy, past the Sparkle Wonderland.  

Best for: This part of the route is slightly darker, so you can really appreciate the glow of the parade's holiday lights! Note: The Tree and Menorah are not visible from this location.

Crowds: This area tends to have the lightest crowds, so folding chairs are allowed. Low-back chairs are preferred.

Restrooms: Portables are located near the crosswalk on Mount Vernon Hwy (near the Sandy Springs United Methodist Church sign). 

For safety reasons, please do not cross the street while the parade is in progress. 

❄️ Sparkle Sandy Springs Homepage