Sparkle Wonderland

The information on this page is about a past event. Stay tuned for details about Sparkle 2026!

Step into the enchantment of Sparkle Wonderland, located near the start of the parade route on Mount Vernon Highway near Sandy Springs United Methodist Church.

Pre-Parade Experience

Explore Sparkle Wonderland and enjoy the following activities:

Holiday Inflatables

Get up close to larger-than-life holiday characters including Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and the Dreidel Polar Bears. Some inflatables stand up to 18 feet tall.

Wandering Carolers

Enjoy performances from North Atlanta Voices Community Chorus . Carolers stroll through Sparkle Wonderland singing holiday favorites throughout the event.

Holiday Characters

Meet festive holiday characters and enjoy photo opportunities with special guests from Whoville.

Falling Snow

Snow machines create a winter wonderland atmosphere with gentle falling snow, making it a great location for family photos.

Sparkle Bingo

Sparkle Bingo adds an extra layer of fun to the event. Download the Sparkle Bingo card (PDF) and play along during the event.

Note: Sparkle Bingo is intended for entertainment only and does not include prizes.

Sweet Treats

Enjoy popcorn, roasted peanuts, candy, hot cocoa, and hot cappuccino from The Red Popcorn Wagon while you watch the festivities.

Watch the Parade

Looking for a parade-viewing location? The area across from Sparkle Wonderland offers a slightly darker viewing environment that helps showcase the glow of the parade's holiday lights.

Safety Notice: Please do not cross the street while the parade is in progress.

Sparkle Wonderland typically experiences lighter crowds than other viewing areas. Folding chairs are permitted; low-back chairs are preferred.

Please note that the Tree Lighting and Menorah Lighting ceremonies are not visible from this location.

Restrooms are located near the crosswalk across from Sandy Springs United Methodist Church.