Sparkle Wonderland

The information on this page is about a past event. Stay tuned for details about Sparkle 2026!

Step into the enchantment of Sparkle Wonderland, located near the start of the Parade Route, on Mount Vernon Hwy near the Sandy Springs United Methodist Church. 

Pre-Parade Experience 

Wander through Sparkle Wonderland to discover: 

✨ Holiday Inflatables - Get up close to larger-than-life holiday characters like Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and the adorable Dreidel Polar Bears. These giant inflatables range up to 18 feet tall!   

🎶 Wandering Carolers - Featuring singers from North Atlanta Voices Community Chorus! Carolers stroll through the Wonderland, singing Christmas favorites and holiday melodies.  

🎭 Holiday Characters - Delight in meeting holiday characters, ready for photos and festive fun. This year, we will welcome friends from the town of Whoville! 

❄️ Falling Snow - Snow machines fill the air with soft, falling snow. It's perfect for family photo ops! 

📍Sparkle Bingo - If you're playing Sparkle Bingo, you can score big in Sparkle Wonderland!  Download it here and play it at the event. Note: Sparkle Bingo is all about fun and laughs, but it does not come with any actual prizes - just bragging rights and great memories. 

🍿 Sweet Treats - Enjoy classic treats from The Red Popcorn Wagon! Their menu includes popcorn, roasted peanuts, candy, hot cocoa, and hot cappuccino. It's the perfect way to stay cozy during the parade! 

Watch the Parade 

Looking for the perfect parade-viewing spot? Set up across from Sparkle Wonderland -- This area is slightly darker than other parts of the route, so it offers the ideal atmosphere to appreciate the glow of the parade's holiday lights! 

For safety reasons, please do not cross the street while the parade is in progress. 

Sparkle Wonderland tends to have the lightest crowds, so folding chairs are allowed (low back chairs preferred). The Tree & Menorah lighting are not viewable from this area. 

Restrooms are located near the crosswalk, across from the Sandy Springs United Methodist Church.