Sparkle Wonderland

Step into the enchantment of Sparkle Wonderland, the ultimate pre-parade experience at Sparkle Sandy Springs! Located near the start of the parade route, this festive wonderland is designed to dazzle and delight attendees of all ages.  

✨ Marvel at Holiday Inflatables

Get up close to larger-than-life holiday characters like Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and the adorable Dreidel Polar Bears. These giant inflatables range up to 18 feet tall, creating incredible photo opportunities!   

🎶 Enjoy Wandering Carolers

Be serenaded by carolers strolling through the Wonderland, filling the night with favorite holiday melodies.  

🍿 Savor Holiday Treats

Warm up with a cup of hot cocoa and enjoy classic treats from The Red Popcorn Wagon! Their menu includes popcorn, roasted peanuts, candy, hot cocoa, and hot cappuccino. It's the perfect way to stay cozy during the parade! 

🎄 Find the Best Seat in the House

Looking for the perfect parade-viewing spot? Set up across from Sparkle Wonderland -- This area is slightly darker than other parts of the route, so it offers the ideal atmosphere to appreciate the glow of the parade's holiday lights! 

For safety reasons, please do not cross the street while the parade is in progress. 

Sparkle Wonderland tends to have the lightest crowds, so folding chairs are allowed (low back chairs preferred). The Tree & Menorah lighting are not viewable from this area. 

Restrooms are located near the crosswalk, across from the Sandy Springs United Methodist Church.