Sparkle Sandy Springs - History & Awards

History

Sparkle Sandy Springs had its humble debut in 2017 with the Sparkle Village, a month-long display of decorated miniature houses, and a tree lighting. The event was held on Heritage Amphitheatre Lawn, and it drew about 500 people. 

As years went on, the event quickly outgrew the initial space. In 2019, the event was moved to City Green. The 12’ tree grew to 40’, and a celebration of Hanukkah with a menorah lighting was added to the program. Best of all, the City introduced the Sparkle Sandy Springs Holiday Parade.

In 2020, due to the Covid-19 pandemic, the parade turned "inside out" and became a drive-thru holiday extravaganza. Galambos Way became a snow tunnel, and holiday floats waved to guests driving down the road.

In 2021, the event returned to its original format, adding snow machines, a holiday concert, food trucks and a gift market. Attendance was estimated to be 5,000 - 6,000 people.

In 2023, Skate City Springs was introduced, drawing over 6,000 ice skaters throughout the winter season. In addition, Sparkle Wonderland was added to the celebration, featuring larger-than-life inflatables and walk-around characters.

Sparkle Sandy Springs continues, celebrating its 10th event in 2026. 

Learn more about the history of the City of Sandy Springs

Awards

Southeast Tourism Society named Sparkle Sandy Springs one of the STS Top 20 Events in the Southeast (2019) . 

TimeOut nominated Sandy Springs as one of the 10 Best Christmas Cities (2021). 

Best of Georgia Regional Winner in the Festivals category (2024).