Sparkle Wonderland

Inflatables of Rudolph & Clarice (from Rudolph the Red-Nosed Reindeer) tower over people walking along the road

This information is from 2023. Save the date for next year: December 8th, 2024! 

Best spot to watch the parade! 

Enjoy the NEW walk-through attraction, Sparkle Wonderland, featuring snow machines and larger-than-life inflatables: Santa, Grinch, Rudolph, and more! This is the most magical spot to view the parade, surrounded by falling snow & favorite holiday characters.

Plus, you've got prime access to hot cocoa: Visit the Churro Up Churros Cart to purchase hot cocoa or churros. 

This is a fantastic location to explore while waiting for the parade to start. Sip on some cocoa and snap a few photos for your holiday cards! 


Location & Parking 

The Sparkle Wonderland is located near the start of the parade route: On Mount Vernon Hwy, west of Sandy Springs Circle. The Wonderland is directly across from the Sandy Springs United Methodist Church (SSUMC).   

Portable restrooms (ADA-accessible) are located near the Wonderland. Walk west on Mount Vernon Hwy, they will be near the crosswalk next to the SSUMC Fountains. 

The closest parking lot is Lot 2 - SSUMC Activities Center (Learn more about Getting to Sparkle)

  • 6150 Sandy Springs Circle  (Google Maps)
  • Short walk to Sparkle Sandy Springs (10 minutes, 0.4 miles)
    • Wide sidewalk &/or closed streets on entire walking route
    • Walk northeast along Sandy Springs Circle, turn LEFT at Sandy Springs Circle / Mt. Vernon Hwy